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Emma's Soap charity pledge for 2011 will be to Living Coasts, Supporting conservation around the world

Living Coasts is part of the Whitley Wildlife Conservation Trust (WWCT) and supports conservation projects in the UK and around the world. Zoo-based research and field conservation projects for all WWCT zoos (Living Coasts, Paignton Zoo and Newquay Zoo) are co-ordinated by the WWCT Field Conservation and Research Department, which runs approximately 100 research projects each year and co-ordinates over 20 UK and overseas conservation projects.

Emma's Soap is donating 20p from every bar of soap sold at the Living Coast gift shops directly to their cause, here is a snapshot of what they do:

Research programme

Living Coasts has an active research programme investigating a range of topics covering animal behaviour, breeding, and environmental enrichment.
Our research focuses on specific questions such as how best to look after our animals, the management, behaviour and welfare of species at the site. Living Coasts provides an extremely valuable scientific resource for research, allowing for the study of species which would be extremely difficult to observe in the wild. Researchers are able to carry out detailed studies into breeding, animal communication and simply the daily behaviour and interactions of our animals.

Research carried out at Living Coasts has covered topics such as the effect of wave height on the behaviour of our South American fur seals and interactions between species in the Wader's estuary. We are currently focusing on research investigating environmental enrichment techniques for many of our species.

Plastic Bag Campaign

Plastic bags are a marine menace and a serious environmental issue
Every year an estimated 17 billion plastic bags are given away in the UK. Of this only around 1 in 20 are recycled. These bags take over 450 years to degrade and meanwhile cause massive environmental problems, in particular within the marine environment.

At least 144 species of marine animals are known to have become entangled in marine litter and this litter is responsible for suffocating and strangling one million seabirds and 100,000 mammals worldwide annually. On top of this, plastic bags can resemble jellyfish in the marine environment. Animals such as turtles and seals eat them, blocking their stomachs and they often end up dying of starvation.

Beach Clean
Beach litter is more than just an eyesore for thousands of beach visitors across the country; it is a global issue that represents a major threat to many vulnerable marine species.
It is estimated that, globally, over a million birds and 100,000 marine mammals and turtles die every year from entanglement, or ingestion of plastics.

Living Coasts have adopted Beacon Cove next door to the site where we run a beach clean and survey four times a year. We also participate in the National coastal cleanup during the third weekend in September. The scheme is operated by the Marine Conservation Society and Living Coasts works in partnership with the MCS on a number of campaigns and initiatives. The beach cleans are run by staff and volunteers of Living Coasts.

Conservation in South Africa

Living Coasts is working closely with a charity based in Cape Town to protect sea birds.
Living Coasts supports the South African Foundation for the Conservation of Coastal Birds (SANCCOB), a conservation charity based in Cape Town, South Africa. SANCCOB aims to conserve and protect South Africa's sea birds, especially threatened species, for the benefit of present and future generations. Its core functions are to: rehabilitate ill, injured, oiled and orphaned sea birds on a routine basis and during major oil spills, raise awareness about conservation through environmental education and collaborate on research projects.

In the first 37 years since it was established, SANCCOB has treated more than 83,000 sea birds and recent research indicates that the African penguin population is 19% larger now than it would have been without the work of SANCCOB over those years
For more information on Living Coasts go to: http://www.livingcoasts.org.uk/conservation

Emma’s Soap is donating 20p for every bar of ‘Lavender Rose’ soap sold, to the campaign to find a cure for Breast Cancer.. read more...